SafetyDog

Fogg on Behavior Change

In Patient Safety on April 23, 2011 at 7:50 am

I recently heard BJ Fogg speak at a design conference. He has facsinating material on persuasion.

He also has developed a great model of behavior change which I feel could help redesign heathcare worker’s behavior in terms of safety practices.

Here is a link to his model  http://www.behaviormodel.org/

Here is a link to his behavior grid http://www.behaviorgrid.org/

Here is a link to his interactive behvavior change wizard  http://www.behaviorwizard.org/wp/

Book on Mobile persuasion http://mobilepersuasion.com/

Fortune named him a guru!  http://money.cnn.com/galleries/2008/fortune/0811/gallery.10_new_gurus.fortune/

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