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Archive for November, 2011|Monthly archive page

More Fogg….

In Behavior change, Human Factors, usability on November 7, 2011 at 7:20 am

Caroline Jones over at OptimalUsability.com used BJ Fogg’s B=MAT method to describe a simple change around the office.   It is a great read and shows the Fogg behavior model in action.

“People are creatures of habit and this can introduce challenges should you want them to adopt a new behaviour. We all start forming and evolving our behaviours from the time we are born, and each of us will respond to different stimuli in our own unique way. Some of us can’t start their day without our morning coffee whereas others will reach for a cigarette as a first port of call. Some can’t fall asleep without a book in their hands and others like to leave their T.V. switched on. These behavioural differences are a big part of what makes us human….Read More

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