Advice from BJ Fogg:
“1. Stop calling what you’re doing “education.” If what you really aim to do is change behavior, that’s how you should be talking about your activity. Just changing the term you use to talk about what you do can shift the mindset of everyone involved.
2. Be clear about what you want your HCPs to do. Do you want them to check their diabetic patients’ feet as part of every appointment? Order a specific test when presented with a certain set of symptoms? Follow up within a specific time period after a procedure? Fogg says that those who plan the intervention must be really precise about the desired behavior change.
3. Make the desired behavior easy to do. This, says Fogg, is likely going to be the biggest challenge, but you have to make it simple for the docs to do what you want them to do.”
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