Change healthcare workers behaviors by Fogging them :)

In Behavior change on March 18, 2012 at 4:47 pm

Advice from BJ Fogg:

“1. Stop calling what you’re doing “education.” If what you really aim to do is change behavior, that’s how you should be talking about your activity. Just changing the term you use to talk about what you do can shift the mindset of everyone involved.

2. Be clear about what you want your HCPs to do. Do you want them to check  their diabetic patients’ feet as part of every appointment? Order a specific  test when presented with a certain set of symptoms? Follow up within a specific  time period after a procedure? Fogg says that those who plan the intervention  must be really precise about the desired behavior change.

3. Make the desired behavior easy to do. This, says Fogg, is likely going to  be the biggest challenge, but you have to make it simple for the docs to  do what you want them to do.”

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