Fogg on Behavior Change

In Patient Safety on April 23, 2011 at 7:50 am

I recently heard BJ Fogg speak at a design conference. He has facsinating material on persuasion.

He also has developed a great model of behavior change which I feel could help redesign heathcare worker’s behavior in terms of safety practices.

Here is a link to his behavior grid http://www.behaviorgrid.org/

Here is a link to his interactive behvavior change wizard http://www.behaviorwizard.org/wp/

SafetyDog